Therefore, these three functionalities allow managing some fundamental aspects of our daily life: exchanging instant messages, meeting new users, working, making calls, paying in a store, ordering a taxi, buying tickets for an event, etc. In fact, many users talk about requesting a taxi through WeChat, when in fact they do it through DiDi.” According to some studies on the application, “the interesting thing about this model is that allows Tencent to provide a wide variety of services without having to re-login, re-enter payment details or just change the user experience. It is much more than a means of payment, such as a service portal where users can find both Tencent's own applications and third-party services. It also has some online game offers (Riot Games, League of Legends), which attracted the attention of some companies in 2004. It is a Marketplace, a kind of "mobile operating system" from which companies and users interact on a daily basis, publish content, allow geolocation, etc. Besides, it has a small integration with LinkedIn, so it can also be used for work topics, and allows to make phone calls, etc. The application also includes other features which allow to meet new users. It is the best known part of the application, but is not limited to instant messaging only. Within the WeChat’s functionalities we can find 3 main areas: It reached 195 million active users per month in the first quarter of 2013, and currently already has more than 1 billion monthly active users. At first, the original name of the app was Weixin until the rebranding was carried out to adjust to the Chinese market. The team involved in this new application was totally new and unskilled in terms of focus on developing an application 100% adapted to mobile experience. It was invented by Xialong Zhang and named by Ma Ha Huateng, Tencent CEO. However, WeChat would not come out until January of the following year. This innovative application was developed by the Chinese multinational Tencent from a project at the Guangzhou Research Centre in October 2010. WeChat is the most popular social network and mobile application in China, where you can send and receive instant messages, and also includes shops and payment services. It should be clarified that this application is not a WhatsApp’s clone, but much more than that: a kind of ecosystem with multiple functionalities. Here is the big question because explaining WeChat in a few words is difficult. If you want to know new curiosities of the star application in the Chinese community, continue reading! Today we are going to clear all your doubts about its definition, operation and role in alternative payment methods for e-commerce. In addition, taking into account the huge growth of the middle class in China, it is an opportunity for all those online businesses in the world that want to receive purchases from Chinese consumers. It is considered the most innovative and versatile application, the so-called Chinese App For Everything. In short, WeChat is changing the world of commerce and digitization, connecting billions of people with calls, chats, and more.
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